Membership Manager( Shenzhen)

来源: | 作者:佚名 | 发布时间: 2022-12-30 | 420 次浏览 | 分享到:

Our client, a famous club in Asia is currently looking for membership manager for their Shenzhen office.

This incumbent will:

  • Conduct analysis from internal MCRM data warehouse on member demographics and behaviour, customer survey & secondary research, including collecting and analyzing data from various public domain sources; manager external vendors on research effort

  • Construct the information into a cohesive profile based on research techniques, fact-checking and verification of data gathered

  • Conduct regular review to ensure the data recency and adequacy

  • Develop framework for information collection and analyses

  • Ensure corporate compliance with personal data handling

  • Provide periodical operational and management reports

  • Manage project timeline and coordinate with various departments to ensure timely and concise communication with stakeholders

  • Identify and priortise deliverables within a 2-year time frame in a structured manner; establish and manage clear roadmap and ensure delivery of tasks.

  • Prepare quality reporting and presentation material on status of deliverables to regularly review and discuss with Department Head and senior management

  • Drive collection and analysis of data in support of development opportunities to attract the right future members via comprehensive review all membership categories and admission channels; help define MVP and enhance experience for Racing Members (& The Racing Club) with specific implementation timeline for strategic initiatives.

  • Collaborate with other departments to observe and understand Membership Services and Hospitality Operations and gain insight into member behaviour to identify gaps and propose solutions for improvement in areas with customer touch points, e.g. onboarding experience.

  • The holistic review of the membership product will also cover areas of admission process, progression channels (selection criteria), membership value proposition, etc. via deep dive analysis in historical and current business and member data to address identification of ideal future target member profile, differentiation of membership privileges and long-term planning of customer journey.

  • Assist in building comprehensive model for selection process, onboarding and progression journey to cover all Member categories: Racing Members, Full Members, Corporate Members, Voting Members, Sub-Committee Members

About the candidate:

  • Strong planning, organisational, analytical and communication skills.

  • Experience in CRM, marketing, branding and change management initiatives in hospitality business would be an advantage,

  • Data analysis, research, project management methodologies

  • Experience in delivering high quality management presentations / reports

  • Excellent competency in both written and spoken English and Chinese

  • Proficiency in Microsoft Excel; knowledge on other analytical tools and software a plus (e.g. SAS)

Interested candidates, please send me your updated CV to: melody.li@selective.com.hk And quote job reference number: ML20221201