Our client, a leading OTA company in the world is currently looking for Senior Marketing Mangaer (Shanghai based)
Our client, a leading OTA company in the world is currently looking for Senior Marketing Mangaer (Shanghai based)
Responsibilities:
Develop and execute comprehensive marketing strategies to promote overseas hotel accommodation，including internal training and external launch plans to increase product adoption
Conduct competitive analysis and market research to support the commercial and product teams‘ efforts
Collaborate with internal teams and external partners to ensure the successful implementation of marketing initiatives
Translate technical details into benefits for partners and create compelling messages across marketing channels (case studies, landing pages, brochures, etc.)
Monitor and analyze campaign performance, utilizing data-driven insights to optimize strategies and achieve marketing objectives
Stay updated with industry trends and best practices, continuously improving marketing strategies to drive business growth
Requirements:
At least 8 years of experience in marketing, preferably within the tourism or hotel accommodation industry
Bachelor's degree in Marketing, Business, or a related field
Strong knowledge of marketing principles and best practices
Familiarity with behavioral insights and nudging, as well as good knowledge and understanding of OTA/ Travel industry
Excellent communication and interpersonal skills, with the ability to multi-task and succeed in a fast-paced and cross-cultural environment
Fluent in English, both written and spoken
Interested candidates, please send me your updated CV to: melody.li@selective.com.hk
And quote job reference number: ML20240312
