Marketing Director – Premium Brand （Shanghai)

来源: | 作者:佚名 | 发布时间: 2025-06-27 | 2 次浏览 | 分享到:
Location: Shanghai, China
Reporting to: Chief Commercial Officer (CCO)
Team Management: Approx. 10 team members

Role Overview:
We are representing a premium all-inclusive lifestyle brand to recruit a strategic yet hands-on Marketing Director to lead the China marketing function. This role will oversee Brand Marketing, Communications, PR, Digital, and Trade Marketing, with a focus on repositioning and relaunching the brand in the China market.

You will play a key role in shaping the brand voice, strengthening its market presence, and delivering integrated campaigns that drive both brand equity and commercial impact.

Key Responsibilities:
  • Develop and execute the China marketing strategy aligned with global brand direction and local business needs
  • Lead brand communications, content, storytelling, and campaigns across online and offline channels
  • Oversee PR, media, influencer partnerships, and community engagement to boost brand visibility
  • Manage Trade Marketing across distribution partners, retail, and B2B channels
  • Work cross-functionally with digital, product, and commercial teams to ensure alignment and performance
  • Build and lead a lean, agile team of approx. 10 people, focusing on capability building and delivery
    Analyze market trends and campaign performance to optimize strategy and return on investment


Candidate Requirements:

  • Minimum 8 years of marketing experience, with at least 3 years in a senior leadership role
  • Proven track record in boutique hotel, luxury lifestyle, travel, or premium consumer brands
  • Strong strategic mindset, with hands-on execution ability in an entrepreneurial or transitional environment
  • Solid leadership, team-building, and stakeholder management skills
  • Fluent in both English and Mandarin
  • Experience working in matrix or global structures preferred


Interested candidates, please send me your updated CV to: melody.li@selective.com.hk
And quote job reference number: ML20250612