Oversee the full digital ecosystem – from performance marketing and social media to CRM and content distribution. Drive audience growth, engagement, and retention across online platforms, ensuring digital touchpoints feel as inspiring as the physical experience.
Branding
Shape and protect the brand identity, positioning, and voice. Develop campaigns that build cultural relevance and emotional connection, not just awareness. Keep the brand fresh, distinctive, and aligned with evolving lifestyle trends.
Creative Leadership
Lead internal and external creative teams (design, copy, video, etc.). Set the creative vision for all assets – campaigns, events, digital interfaces, and physical collateral. Foster a test-and-learn culture where creativity and experimentation are encouraged.
Experience & Innovation
Go beyond traditional marketing. Collaborate with operations and product teams to design integrated brand experiences – pop-ups, collaborations, limited drops, immersive events. Bring a mindset of constant innovation, using new formats and technologies to surprise and delight the audience.
Requirement:
Experienced in lifestyle, premium consumer brands, creative agencies, or experience-driven hospitality.
Passionate about innovation, cultural trends, and how people interact with spaces and content.
A collaborative leader who inspires teams and partners.
Interested candidates, please send me your updated CV to: melody.li@selective.com.hk
And quote job reference number: ML20260414
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